Rudra Kumar
Assistant General Manager - Search MarketingRudra Kumar
What’s the Difference Between SEO and SEM?
What has changed from the original post: – Added more secondary keywords related to the topic – Included additional subheadings – Fleshed out most of the content to comprehensively explain the concepts – Added internal and external links – Added structure to increase readability Summary: This post explores the differences between SEO and SEM. It […]
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Boost Your Website’s SEO With HTML Header Tags Optimization
Summary: The idea behind the article is to inform users, especially webmasters, of the importance of HTML header tags, their implementation, and the urgency of optimization. In today’s ever-evolving digital landscape, standing out from the crowd is critical for any website’s success. Search Engine Optimization (SEO) is a highly effective tool that plays a vital […]
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Dynamics of Auto Finance: Key Search Trends Shaping the Industry
Summary: This blog post gives search trends insights in the auto finance industry for the fiscal year 2023. The auto finance industry is experiencing a digital revolution as consumers increasingly turn to online platforms for information and decision-making. This shift in behavior is evident in the evolving landscape of auto finance search trends. To stay […]
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A Guide on How to Manage Your Business’s Online Reputation
What has changed from the original post: 1. Additional content for the ‘Intro’ section 2. Added ‘Connection between ORM and SEO’ section 3. Added ‘Effective ORM media channels’ section 4. Added the ‘Why ORM is important for your business?’ section 5. Added Best Tools for Online Reputation Management section Summary: A comprehensive guide for online […]
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Precision Marketing 101: Targeted PPC Strategies for Every Business
What has been updated from the old blog post: 1. Added content to the introduction section. 2. Additional content to the ‘Persona Analysis as a Targeted PPC Strategy’ section. 3. Added ‘Best platforms for PPC ads and PPC remarketing’ section/ 4. Added ‘Effective PPC strategies for increased ROI’ section 5. Additional content to the ‘Final […]
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What is Programmatic SEO: Definition, Pros and Cons, and How To Do It
What has been updated from the old blog post: A practical definition of programmatic SEO updated. Advantages and disadvantages of programmatic SEO explained. Also added three pillars of programmatic SEO. Explained 8 steps + examples for creating programmatic SEO pages that can help interlinked content. Summary: An extensive guide and tutorial on Programmatic SEO, spanning […]
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Advantages and Disadvantages of Social Media
What has been updated from the old blog: The Introduction has been changed and a new section added on uses of social media. Summary: Social media marketing offers businesses a powerful means to connect with a global audience, enhance brand visibility, and achieve various marketing goals. However, it also comes with several challenges. Let’s discuss […]
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Maximizing ROI: How Performance Marketing Works in 2023
What has changed from the original post: Significantly expanded and detailed out the content focussing on concrete examples. Summary: In 2023, performance marketing remains a critical strategy for businesses looking for results-driven digital marketing solutions. This article provides a thorough understanding of performance marketing, its core principles, and practical implementation. In 2023, digital marketing is […]
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Data-Driven Decisions: Harnessing Smart Goals via Google Analytics
What has been updated from the old blog: Detailed insights on interpreting Smart Goals data, effective strategies, real-world examples, and troubleshooting common issues are added. Summary: Smart Goals in Google Analytics is valuable for data-driven insights and website performance optimization. In this blog, we will explore best practices and be mindful of common challenges. Businesses […]
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Add Me to Search: 3 Easy Steps to Create Google Search Card
What has been updated from the old blog post: Guidelines to follow for Google Profile updated, Add me to search on different locations, FAQs updated. Summary: This blog is a comprehensive guide for individuals looking to establish their online presence through Google People Cards. Also includes answers to frequently asked questions (FAQs) and insights into […]
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