Rudra Kumar, Author at Techmagnate

Rudra Kumar

Assistant General Manager - Search Marketing

Rudra is an Assistant - General Manager of SEO at Techmagnate with over a decade of experience, making him the go-to expert for SEO. Through this expertise and experience, Rudra has helped numerous businesses improve their digital presence.

Rudra Kumar

Creative Link Building, SEO,

Types of Backlinks: Supercharge Your SEO Efforts Today (+Types to Avoid)

June 27, 2023 Rudra Kumar 0

Backlinks have a significant role in search engine optimization. So if you want SEO to work for your website, you must get a better understanding of backlinks and their types, especially the ones you need to avoid. Before getting ahead of ourselves, we must first learn what backlinks actually are. What are Backlinks? Backlinks are […]

SEO,

The Crucial First Step of A Structured SEO Plan: Keyword Research

June 23, 2023 Rudra Kumar 0

The world of search engine optimization is perpetually evolving, and most people need help knowing where to start when doing SEO. So while creating an SEO plan, the first step you take must be proven and structured. Keywords are at the heart of everything related to an SEO plan. It guides all subsequent optimization efforts, […]

SEO,

What Aspects Of A Hyperlink Are Not Important For SEO?

June 16, 2023 Rudra Kumar 0

Hyperlinks play a significant role in many aspects of search engine optimization, but there are a few areas where it has little or no value. Though these aspects may improve user engagement and prove crucial for aesthetics, they have negligible impact on SEO. But before we delve further, we need to get a better understanding […]

Creative Link Building, SEO,

Link Wheel In SEO – Should You Create One Or Not?

June 15, 2023 Rudra Kumar 0

SEO, or search engine optimization, is a complicated science requiring marketers to try a range of strategies for their websites to rank high on organic search results. One such strategy is creating a Link Wheel. The Link Wheel in SEO is a network of interconnected websites purposefully linked to one another in an attempt to […]

Digital Marketing,

What is KPI in Digital Marketing, and Why is it Important?

May 18, 2023 Rudra Kumar 0

KPIs (Key Performance Indicators) in digital marketing are trackable data metrics to measure the success of a digital marketing campaign. Simply put, KPIs provide valuable insights into the effectiveness of marketing campaigns you have executed and help determine whether you are moving toward achieving your goals. This blog post discusses the need to track the […]

SEO,

How to No-index a Paragraph, WebPage, and PDF on Google?

May 17, 2023 Rudra Kumar 0

As a website owner and an SEO, you don’t want all your web pages to appear in search results. There can be a number of reasons for it to noindex a webpage/paragraph/PDF. Why NoIndex? Over-optimization also hurts your website rankings. Let’s say you have duplicate content on your website, and you have kept these pages […]

SEO,

Which SEO Techniques Should be Avoided – Fix Techniques Sabotaging Your Rankings

May 15, 2023 Rudra Kumar 0

There are more than a few unscrupulous SEO techniques that people use to game the system and attempt to rank their website high on search results. And in the age of AI, understanding SEO is getting trickier. Search engine algorithms leverage a range of factors, such as NLP and ML-based methodologies, to rank websites. Even […]

SEO,

What Do You Need to Balance When Doing SEO: Optimize for Search Engines vs Users?

April 26, 2023 Rudra Kumar 0

For SEO to work, you need to find the right balance – web optimization for search engines and users, keyword targeting, content creation, and off-page optimization. It’s a little tricky, but that’s exactly what this blog will help you with. Balance Keyword Targeting When you plan on balancing keywords, there are a number of factors […]

Digital Marketing,

Experts’ Insights Into Festive Marketing To Boost E-Commerce Sales

October 6, 2022 Rudra Kumar 0

During the festive season, demand increases for products and services, and so does the demand for exciting offers and deals. Big eCommerce players like Amazon and Flipkart have remained at the forefront and capitalized big during this time by offering customers excellent deals on a range of products. Thus, it is imperative to attract customers […]

WDD,

.COM vs .ORG vs .NET vs .CO vs .IO – Which Top Level Domain is Better?

July 23, 2021 Rudra Kumar 0

Owning a website has become a critical business need, and no one is immune from it – not even an established company like Amazon or Goldman Sachs. But while setting up a website, it is crucial to choose the right TLD extension for the simple reason that your website will represent your business for the […]