Prashant Shukla
Sr General Manager - Search MarketingPrashant Shukla
SEO Audit Essentials: A Practical Guide for Website Optimization
Summary: Highlighting the importance of SEO audit, its benefits, and the steps to be followed for an effective audit. Search Engine Optimization (SEO) is essential to the success and enhanced online visibility of any website. SEO’s main aim is to help you optimize your website to make it compliant with search engine guidelines, thus compelling […]
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Performance Matters: Decoding Google Core Web Vitals for Your Website
What has been updated from the old blog post: 1. Additional content to the intro section 2. Added ‘Importance of Core Web Vitals’ 3. Additional content for How To Optimize Your Website’s LCP section 4. Additional content for How to improve your website’s CLS section 5. Additional content for How to optimize the First Input […]
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B2B Lead Generation: Detailed Guide + 6 Successful Strategies
What has been updated from the old blog: Introduction updated. A new section was added to the B2B lead generation process and screenshots were added. Summary: B2B lead generation is essential for success in the digital age. It involves identifying ideal buyers, nurturing relationships, and using tailored strategies. In this guide, we mention some successful […]
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YouTube SEO Secrets: How to Get Your Videos Ranked #1
What has been updated from old blog post: A completely new blog post with information relevant to 2023 and beyond. Summary: In this blog post we’ll give you a comprehensive guide on YouTube SEO, where you’ll learn some secrets on how to rank your videos on the first page. Also, learn the best strategies and […]
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Why, When and How to Build A Remote Marketing Team
Summary: The blog posts talks about the growth of remote work and its influence on marketing, especially regarding remote marketing teams. The article offers a comprehensive guide on creating a successful remote marketing team and also the option of hiring a digital marketing agency as an alternative. In recent years, the way we work has […]
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Attract the Right Customers: An App Store Optimization Guide
What has been updated from the old blog: New sections are added on the best practices to increase app’s ranking in both play store and app store. Also, how these practices lead to targeting the right audience. Summary: From a myriad of apps available in the market, we need to properly optimize apps to stand […]
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What is Google Portals and How to Use it For a Better User Experience
What has been updated from the old blog: This blog post now talks about the transition from traditional iframes to Google Portals helped in transforming the user experience. Summary: In this blog, we’ll explore Google Portals, understand their main idea, discover their benefits, and see how they impact SEO. We’ll also look at their cool […]
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Google My Business SEO To Maximize A Business’s Local Visibility
Summary: This blog post highlights the significance of Google My Business SEO and its role in maximizing local visibility for businesses. It touches on key points such as the importance of GMB, the three crucial factors [relevance, distance, prominence] Google considers to show business listings, effective GMB SEO strategies, and methods for tracking and measuring […]
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Lead Generation Techniques for New Customer Acquisition
Summary – Effective lead generation techniques for acquiring new customers and building momentum. We’ve outlined both inbound and outbound approaches for net new customer acquisition and building momentum. Despite squandering a fortune most organizations struggle with lead generation and find themselves at cross roads. Here are some effective techniques to approach it correctly and generate […]
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Step-by-Step Process to Create Google Account for Business in 2023
According to Similarweb, Google receives an astounding 80+ billion visits each month. Google’s Maps app has been downloaded over 5 billion times (Source: Android Police). Clearly, Google holds immense potential for businesses to attract potential customers as most sales conversations take place through search engines. Organizations can harness the power of Google through search results […]
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