General Manager Paid Media Jobs Delhi

General Manager- Paid Media will be overseeing delivery, strategic vision and operational execution for all the departments:

• Lead all efforts and goals on all client campaigns – organic and digital paid media: SEM, Display, Social, Content, App Install, Affiliate etc.
• Lead and manage all digital campaigns – from ideation to planning to optimization and performance analysis.
• Omnichannel Strategies Deployment – Customer Journey Mapping, Gap Analysis, Need Identification and Strategies and Solution
• Establish processes for monitoring, measurement and optimization through institutionalizing performance marketing metrics that correlate to business impact
• Training, Coaching and Mentoring various teams
• RFP / Presales Support
• Flagship account growth
• Building High Performance culture
• Branding and Strategy for in house brand manage in-house team, Partnerships, PR, Awards and brand strategy
• Manage the marketing budget to achieve customer acquisition targets.

Key Skills Set / Requirements :

• 6-8 years experience in digital marketing with 2-3+ Years experience in GM/ Sr. Manager of Digital Marketing role. Preferred Paid Marketing / Affiliate.
• Strong digital marketing skills across performance and brand marketing including search, content and social
• Varied industry exposure in running PPC, Affiliate and Display campaigns focusing on site visits, registrations, sales and app installs
• Thorough understanding and hands on experience of online marketing, audience targeting/segmentation, Web Analytics tools like Google Analytics, SEMRush, Mixpanel, Appsflyer etc.
• Detail-oriented, with excellent analytical and problem-solving skills
• Strong communication skills
• Experience managing, coaching and developing people and teams
• Excellent stakeholder management and relationship building skills
• Entrepreneurial spirit and drive
• We are looking for a hands-on leaders only and not pure people managers.