How We Increased Organic Leads By 81.95% For A Top Private Healthcare Brand In India
Increased Organic Leads By 81.95% For A Top Private Healthcare Institution In India
We improved the organic presence of India’s leading hospital chain, with a presence in 17+ cities, in the search results through strategic SEO techniques.
This led to a significant increase of 81.95% in organic leads over a period of 12 months.
Challenges
The way patients seek information or consultation for a condition or symptoms has dramatically changed, with Google search being their go-to source. We needed to build a robust presence on Google Search to leverage this trend for the hospital.
Search results were dominated by HealthTech companies like Practo and international websites like Mayo Clinic and WebMD. The main challenge was grabbing the eyeballs of the patients in an increasingly competitive healthcare industry.
Result
Nov ‘20 – Oct ‘21 to Nov ‘21 – Oct ’22
-
Local SEO Keywords Ranked In Top 10: 84%
Significantly improved targeted local SEO keywords’ rankings in the top 10 results
-
Featured Snippets Keywords:4.5X
Boosted the Share of Voice for search results appearing on Google Featured Snippets
-
Organic Leads Generated: 81.95%
Generated organic leads for high-ticket procedures
Key Strategies implemented
-
Content Strategy
Developed a content strategy by analyzing the search results dominated by names like Mayo Clinic & WebMD. We created high-quality content embellished with tables & infographics to sufficiently address patients’ queries. This approach increased the blog traffic and helped the content appear in featured snippets.
-
Natural Backlinks
Our thought-leadership-driven approach helped the content appear on Google featured snippets. It was noticed by other authoritative websites that referenced our blogs, infographics, tables, etc., which helped the healthcare organization’s website gain natural backlinks.
-
Local SEO
Created doctor listing pages for all conditions / procedures / symptoms for the targeted locations and made a strong internal linking strategy for the same. This helped gain organic traffic from local queries like “Bone Cancer Doctor in Delhi”.
-
Conversion Rate Optimization
Integrated CTA buttons for high-ticket procedures in the treatment & doctor listing pages and introduced quick enquiry buttons, considerably increasing the number of booked appointments.
New Delhi, July 7, 2023: Techmagnate’s CEO, Sarvesh Bagla, recently attended the D2C Revolution: Summit & Awards 2023 hosted by Exchange4media. The event’s core theme was Marketing of D2C Brands and Expanding the D2C Universe. The Exchange4media event celebrated and honored some of the brightest ecommerce & D2C brands that demonstrated exceptional marketing strategies to […]...
Techmagnate, a leading Digital Marketing Agency in India, has once again earned the Google Premier Partner status in 2023. This designation is reserved for the top 3% of all Google Partners with a proven track record of success and expertise in Client Growth, Google Adwords Product Certifications, and Annual Ads Spend. Click here to read more. Pankaj Chauhan...
October 19, 2022: Techmagnate is a top digital marketing agency based out of New Delhi, and as part of realizing its targets over the next few years, has been hiring fresh talent at a staggering pace. Recently, the largest SEO company in India announced 105 new job openings that are set to be completed by […]...
