Sumeet Sinha
Tested Examples of Effective Callout Extensions
When investing in pay-per-click marketing, optimizing performance is a priority. To stand out and achieve results, your ads must shine, and one powerful way to achieve this is through callout extensions. What are Callout Extensions? Callout extensions are concise snippets of text that appear below your main ad, offering valuable information to potential customers. They […]
Continue ReadingWhat are the Tested Benefits of Bumper Ads?
Bumper ads are short video ads designed to increase brand awareness by delivering a concise and memorable message. These ads last for about six seconds. However, their memorable nature increases the likelihood of viewers remembering the brand or message. Moreover, you can use bumper ads independently or in conjunction with related YouTube ads. Having run […]
Continue ReadingWhat Are The Key Benefits of Responsive Display Ads?
Within Google’s advertising ecosystem, responsive display ads have become a potent weapon for advertisers, as these offer many benefits. This blog post will highlight all such benefits, enabling you to leverage them and start improving your own display ad campaigns right away. Here are all the key benefits of Responsive Display Ads – Key Benefit […]
Continue ReadingWhich Attributes Describe a Good Landing Page Experience?
A landing page is a single page where visitors/customers land after viewing an advertisement/marketing campaign/content asset. It’s quite dissimilar to a web page that encourages visitors to explore more. SEO experts often try to achieve that with internal links, breadcrumbs, and whatnot. That just isn’t the case with a landing page. It’s designed to ensure […]
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