Denis Ferranti Group – SEO Marketing Case Study
“Within 3 months of working with Techmagnate, The Denis Ferranti Group started to enjoy Page 1 ranking on Google.com (UK) for several of its keywords.”
The Client:
The Denis Ferranti Group originates from the Electrical Engineer and Inventor, Dr Sebastien Ziani de Ferranti. It specializes in contract manufacture of Mechanical, Electromechanical and Electronic products.
The Objective:
The Denis Ferranti Group was looking for speedy improvement in its SERP results positioning on Google.com(UK).
The Challenge:
A set of highly competitive keywords were the major hindrances in helping Denis Ferranti Group achieve its goal.
The Solution:
As a responsible SEO Agency we created a blueprint of the steps to be taken and its SEO team put the aggressive strategies into action, targeting UK Visitors. The solution helped the Denis Ferranti Group with a boost in its organic search rankings and traffic.
We accomplished our target by implementing the following solutions:
- Website analysis and refinement suggestions
- Unique Title and Meta development for core pages of the website
- Interlinking with relevant keywords
- Header Tag optimization (h1)
- Article writing and publishing
- Blog writing and posting at Blogger and WordPress
- One-way link building
- Directory submission
- Social book marking
- SMO (Social Media Optimization)
The website structure was already SEO compatible. However, to increase the indexing volume in search engines, the team implemented a footer based navigation on the website.
The Results:
Within 3 months of working with Techmagnate, The Denis Ferranti Group started to enjoy Page 1 ranking on Google.com (UK) for several of its keywords.
Techmagnate’s SEO experts helped the site achieve top page ranking for 20 highly competitive keywords. Refer to our SEO Portfolio.
Experiencing the positive boost in its ranking, The Denis Ferranti Group offered two more projects to Techmagnate and continues to be a patron of its website design & development and internet marketing services.
Ranking Improvement
| Keywords | Initial Ranking (September-2010) |
Current Ranking (December-2010) |
| Pyrotechnic munitions | 196 | 1 |
| Contract manufacturing services | NA | 1 |
| Aerospace precision machining | NA | 1 |
| Contract electronic assembly | NA | 1 |
| Combat munitions | NA | 2 |
Traffic Improvement
| Traffic Analysis | ||
| Timeline | 1st October ‘10 to 30th November ‘10 | 1st December ‘10 to 31st January ‘11 |
| Traffic | Total: +163.68% SE Traffic: +42.39% Referring: +94.51% Direct: +21.47% |
Total: +35.10% SE Traffic: +58.07% Referring: +22.60% Direct: -3.45% |
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We at the Denis Ferranti Group have been a client for the last twelve months and have found the experience rewarding and effective. We have seen a significant increase in our web traffic as result of their efforts.
Richard Parkinson,
Sales Manager,
http://dferrantigroup.com
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