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Did you know that there are 4.62 billion social media users as of January 2022? In today’s world, social media is the primary platform for digital marketing, used by businesses to market their products or services, increase brand visibility, and enhance the engagement rate.
Snapchat is photo-centric while Facebook is primarily for life updates. Twitter is based on bite-sized texts and hashtags, while Instagram allows users to send videos and pictures directly to their friends.
Facebook has approx. 2.91 billion monthly active users while Twitter has a user base of 330 million. Snapchat has 210 million daily active users and Instagram has 1 billion users.
Instagram has the best global reach, and Facebook has maximum users. Instagram and Facebook are excellent choices if you want to target users worldwide. Crisp and concise content on Twitter would do wonders for your business. Snapchat is for you if you can nail images.
The engagement rate of Instagram posts is 1.60%, whereas that of Facebook is 0.09%. The engagement rate at Twitter ranges from 0.09% to 0.33%. An average Snapchat user visits the app 18 times a day.
Facebook has a Liberal Ad exchange feature, and Instagram Ads utilize Facebook Ad Manager to offer ad services. Snapchat offers a Snapcode feature and Twitter has an anti-harassment feature.
For effectively marketing your business on Instagram, focus on your brand audience’s traits, tell a story with captions, run interesting and engaging contests, use Insta Ads to reach your target audience, and collaborate with popular influencers.
An ideal Facebook marketing strategy should include a profile pic, maintained company account, About Us section, tailored organic posts, proper use of multimedia posts, instant response to queries, and using page insights to analyze performance.
On Twitter, look for influencers & micro-influencers, and interact with them regularly to carry out micro-influencer marketing. Optimize Twitter bio, track mentions, offer special deals for followers, tweet often, follow relevant hashtags and track success with Twitter analytics.
Snapchat is perfect for real-time social media marketing including providing access to live events, delivering personalized content, taking people behind the curtain, conducting contests, and interacting with influencers.