Seo Ranking Factors

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When asked on Twitter what’s the most important ranking factor, Google’s Search Advocate, John Mueller, said awesomeness.

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That’s pretty neat, but what accounts for awesomeness?

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SEO Ranking Factors

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Here are the top SEO ranking factors you must consider

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On-Page Ranking Signals - are changes you perform on your website to improve its rankings on search results.

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Tags & Meta Description

1.  2. 3. 4. 5. 6.

Keyword Density, Proximity, & Placement

E-EAT

Helpful Content

Website Security

Domain-Related Signals

1.

Technical Ranking Factors - refers to improving your site’s architecture for users and search engines.

Crawlability Indexability Accessibility Rankability Clickability Core Web Vitals

1.  2. 3. 4. 5. 6.

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2.

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Off-Page Ranking Factors - determine your website’s reputation and authority.

The Quality of Backlinks

1.  2. 3.

The Number of Web Mentions

How Optimized is Your Anchor Cloud

3.

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Local SEO Ranking Factors – help you appear in local search results.

Local Citations and NAP Consistency

1.  2. 3.

Google My Business Listing

Reviews and Ratings

4.

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You can’t prioritize one ranking over another. All factors must work in tandem

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To read more about SEO ranking factor