Sure-fire Ways to Improve
Performance Marketing
Landing Page Experience
Here are the key steps to follow:
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Start with the customer and move backward
Deliver compelling content that addresses the information needs of the audience
Create
Relevant and Targeted
Content
Enhance
Design
and
Layout
A visually appealing design that tells a story
Aligns with the desired outcome
Differentiate yourself while following best practices
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Implement a
Mobile-Friendly
Design
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Create a responsive page that fits the screen and functions well
Utilize touch-based interactions for intuitive navigation
Leverage optimization tools like Google Lighthouse
Add Social Proof for Trust
Increase conversion rates by building trust
Make your landing page credible and trustworthy
Add testimonials and customer reviews
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Add Call-to-Actions (
CTAs
)
Clear, prominent, and compelling CTA
Guide visitors to take the desired action
Experiment with different types of CTAs
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Enhance
Design
and
Layout
A visually appealing design that tells a story
Aligns with the desired outcome
Differentiate yourself while following best practices
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Optimize
Page Speed
Make use of Google Page Speed
Minimize load times for better engagement and lead generation
Optimize JavaScript, and images, and consider lazy loading
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To read more about these steps in detail, head over to our blog
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